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Popular Country Sway Community Partners with The AMG for Online Talent Search “Got Sway?”

Think you #GotSway? Popular country music Facebook group Country Sway has teamed up with boutique Nashville The Artist Management Group for a new online talent search — #GotSway?.

The winner will receive the opportunity to release their song/s, a mentoring session with The AMG co-founder Rob Beckham, and consideration to be managed by The AMG –  the company that represents superstars Brad Paisley, Chris Young and a host of country music’s hottest up-and-comers.

To participate, artists should post a video of themselves performing on their official social media pages, ensure the page is set to the public + include #GotSway in the post. Then contestants are asked to visit CountrySway.com and fill out a form. Singers must be able to perform a live acoustic show including at least two original songs on Facebook.com/CountrySway between Sunday, May 10, and Sunday, May 31.

The idea for this talent search came after COVID19 had shut down our industry,” said Country Sway’s Jessica Northey-Shaw. “I felt crushed for everyone, especially artists just starting out. I’ve always lent my voice and platform as well as connections to help foster talent. Over the years Rob [Beckham] has always been a great supporter of my Country Music communities (#CMchat/CountrySway/CMchatlive.com.)

I always have my eyes and ears open for unique and promising new talent,” Beckham added. “The world we’re now living in has shifted the paradigm, and we are dedicated to finding new and creative ways to support the industry. Country Sway has been a great friend to the AMG, and we are excited to partner with them to provide a fun new platform for aspiring artists.

Neal McCoy, Cowboy Troy, Essex County, comedian/actor Chad Prather, director of music programming for Radio Disney and Radio Disney Country Kris Daniels, New York’s Country 94.7 personality Kelly Ford, executive producer of “Nashville Star” and  “America’s Most Musical Family” Jeff Boggs, Country Sway’s Jessica Northey-Shaw as well as The AMG’s Cindy Watts will serve as judges.

Judging criteria includes voice, presentation, originality, song choices, fan interaction, and reaction.

Finalists will be revealed during #SundaySway with Essex County on Facebook.com/CountrySway at 2 p.m. (central) May 10. The winner will also be announced during also on #SundaySway  2 p.m. (central) June 7.

About Country Sway: Country Sway on Facebook is curated by Social Media & Country Music Influencer Jessica Northey-Shaw. Country Sway provides Country Music chat, news, views & interviews + lifestyle, entertainment & funny stuff. We hope to inspire our community through motivation and laughter to lead the way as a Social Media Pioneer helping fans connect with their favorite artists since 2011.

About The AMG: Power agent Rob Beckham and veteran artist manager Bill Simmons teamed to form The AMG (Artist Management Group) in May of 2019. Previously, Beckham was co-head of WME, and Simmons has spent his career shepherding multi-platinum selling country singer Brad Paisley to super-stardom. The men’s vision was to create a full-service management company that offered the complete spectrum of services found in a larger firm while maintaining close client relationships and attention to detail of a boutique agency. Beckham and Simmons launched The AMG with Paisley and country star Chris Young as its flagship clients. Under the company’s wing, Young notched the most successful touring year of his career in 2019, and Paisley scored his first primetime TV special as well as a sweeping, sold-out European tour. In recent months, the management company has grown to include Big Machine Records’ buzzy new guitar slinger Payton Smith, North Carolina powerhouse Kameron Marlowe, country dynamo Alexis Wilkins, British trio Essex County and more.

About Essex County: Essex County, comprised of British brothers Nate, Mark and Kieran Bass, is one of country music’s most artful and nuanced groups. The band, which released its debut single “So Good” in March, is defined by its rich family harmonies, multi-octave vocal ranges, and country and rock influences that are showcased in songs that swing from soulful and heartfelt to holler-and-swaller.


Annette Gibbons
Hi, I’m Annette, I have been a huge country music fan since the early 90s those were the days we were lucky enough to have CMT in the UK. I enjoy nothing more than listening to country music whilst having a cold beer (or a moonshine) with friends. I try to as many gigs as I can here in the UK and in the USA; I think of Nashville as my second home and I am lucky to have made some amazing friends in Tennessee. Think Country is something I am very proud of, I just want to share my love and passion of all things country music related with you all.
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